Google Ads provides promotional credits (also called promo codes, coupons, or offer codes) to help new advertisers start their first campaigns. As a ppc freelancer in kolkata and a google ads expert in kolkata, I often guide clients on how these promotional amounts work, who is eligible, and what restrictions apply. This article explains everything in a structured and simple way.
1. What Is Google Ads Promotional Credit?
Google Ads promotional credit is a marketing incentive offered by Google to new advertisers.
Its purpose is to help you test ads without spending your entire budget initially.
The credit activates only after you spend a specific qualifying amount.
For example:
- “Spend ₹500 in 30 days and get ₹500 promotional credit.”
This offer varies by country and promotion type.
2. How Does a New Google Ads Account Receive Promotional Credit?
A new Google Ads account usually receives promotional credit through one of the following methods:
A. Through Google’s official promotional programs
Google runs time-limited promotions in specific regions. These usually appear on Google Partners’ websites or inside emails sent to new advertisers.
B. Through a Google Partner / Certified expert
When you work with a verified consultant like a ppc freelancer in kolkata or an agency doing google ads management in kolkata, you may receive a unique promotional code provided by Google.
C. Automatic promotional offers
Sometimes Google automatically displays an offer in your new account under:
Billing → Promotions
3. Eligibility Rules for Receiving Promotional Credit
To protect the system from misuse, Google applies strict rules.
Below are the most important ones:
Rule 1: The Google Ads account must be new
A promotional credit is only available for new accounts that have never run ads before.
Rule 2: A valid billing setup must be completed
You must add:
- A valid payment method
- Accurate business information
- Billing address verification
Without completing the billing setup, the promo credit will not activate.
Rule 3: You must meet the spending requirement
Most promotions require:
- Spending a minimum qualifying amount
- Within a fixed time period (usually 30 days)
Only after you meet the requirement will Google apply the promotional credit.
Rule 4: Only one promotional credit per advertiser (not per account)
This is the most important rule.
If a customer creates multiple Google Ads accounts using the same:
- Name
- Phone number
- Payment method
- Address
- Gmail / company email
- Devices or IP history
Google will not allow multiple promotional credits.
The offer applies once per advertiser, not once per account.
4. Can someone receive promo credit if they open multiple Google Ads accounts?
Short Answer: No.
Google’s policy clearly states that one advertiser is eligible for only one promotional credit, even if they create multiple accounts.
Here’s why:
- Google tracks the advertiser identity, not just the Google Ads account.
- If you try to open a second or third Google Ads account using:
- The same payment card
- Same PAN
- Same business details
- Same IP device history
5. What Happens If a Customer Tries to Get Promo Credit Multiple Times?
Google may take the following actions:
- Disqualify all new accounts from receiving any promotional offer
- Suspend accounts for promotional-abuse behavior
- Revoke already-applied promotional credits
- Block future promotions for that customer
Therefore, it is strongly recommended that advertisers follow Google’s rules honestly.
6. Best Practices to Ensure You Successfully Receive Promotional Credit
As a professional providing ppc management in kolkata and google ads management in kolkata, here is the clean process I recommend:
1. Use a fresh Google Ads account that has never advertised
Promo credits only work in new accounts.
2. Add a new payment method never used in Google Ads promotion
This step is critical.
3. Complete billing setup correctly
Make sure the address, currency, and payment method match your region.
4. Meet the spending requirement within the given time
Check the offer terms under Billing → Promotions.
5. Work with a certified Google Ads expert
Certified partners often have exclusive promo codes unavailable to regular users.
7. How Promotional Credits Are Applied After Eligibility
Once all rules are satisfied:
- Google reviews your account
- The spent amount is verified
- Promotional credit appears automatically under:
Billing → Promotions → Applied Credits - The credit is used for future clicks until the balance becomes zero
Note: Promotional credit cannot be withdrawn or converted into cash.
8. Final Advice for Advertisers
Promotional credit is meant only to help new advertisers start running campaigns and understand Google Ads performance.
Misusing it by creating multiple accounts can lead to permanent account penalties.
If you want safe and effective Google Ads setup, working with an experienced google ads expert in kolkata like Manik Paik ensures:
- Proper account creation
- Clean billing configuration
- Policy-safe campaign setup
- Maximum performance at minimum cost
Conclusion
Google Ads promotional credit is a valuable incentive for new advertisers, but strict eligibility rules apply. You must use a new account, complete the billing process, spend the qualifying amount, and follow Google’s promotional policies. Creating multiple accounts does not allow you to receive multiple promotional credits.
If you need a professional setup with clean billing, optimization, and promotional support, a ppc freelancer in kolkata or a google ads management in kolkata professional can guide you step-by-step.
