Google Ads has recently introduced one of the most powerful features for businesses—the WhatsApp New Google Ads Asset. This feature allows advertisers to add a direct WhatsApp messaging option inside their search ads, making it easier for users to connect instantly. As a professional ppc freelancer in kolkata, this new asset can dramatically improve ad performance, lead quality, and overall conversion rate for your clients.
What Is the WhatsApp New Google Ads Asset?
The WhatsApp Asset is a new communication extension inside Google Ads that lets customers initiate a conversation directly from the search ad through WhatsApp.
When a user clicks the WhatsApp button or message icon, they are redirected to a pre-filled WhatsApp chat window. This allows users to:
- Ask questions
- Request services
- Inquire about products
- Share requirements
- Book appointments
- Send voice or text messages
This creates a direct, fast, and personalized communication channel between the business and the customer.
How the WhatsApp Asset Works
1. Shows a WhatsApp Message Button in Google Ads
Just like call extensions, the WhatsApp asset adds a clickable button.
But instead of placing a voice call, the user can send a WhatsApp message instantly.
2. Pre-Filled Message Automation
You can set automated initial messages like:
“Hi, I want to know more about your service.”
This reduces friction and boosts the number of leads.
3. Works with All Search Campaigns
The WhatsApp asset can be attached to:
- Search campaigns
- Lead generation campaigns
- Service-based campaigns
- Local business campaigns
This makes it an extremely flexible and high-impact tool for advertisers.
Why WhatsApp Asset Generates More Leads Than Call Ads
As an experienced ppc ads freelancer in kolkata, you already know that traditional call ads perform well, but the WhatsApp asset takes lead generation to the next level. Here’s why:
1. Users Prefer Messaging Over Calling
More than 70% of users prefer sending messages instead of calling a business.
Messaging feels:
- Easier
- Faster
- More comfortable
- Less pressure
- More private
This increases the number of people willing to contact the business.
2. WhatsApp Allows 24/7 Lead Collection
Call ads work only when the business is available to receive calls.
But WhatsApp leads can come anytime, even at night.
This means you never lose a potential customer.
3. Higher Quality Leads
WhatsApp leads usually include:
- Name
- Phone number
- Requirement
- Screenshots
- Location
- Voice notes
This gives businesses more context, making lead conversion easier.
4. Minimizes Missed Leads
Call ads often fail when:
- The customer disconnects
- The phone is busy
- The business misses the call
WhatsApp messages stay saved permanently.
No lead is lost.
5. Builds Trust and Personal Connection
People trust businesses more when they can chat on WhatsApp.
It feels:
- Professional
- Direct
- Reliable
- Easy to communicate
This increases the chances of converting leads.
How WhatsApp Asset Improves Business Success
Here’s how your clients benefit when you use this asset as a ppc google ads freelancer in kolkata:
✔ Higher CTR (Click-Through Rate)
WhatsApp button attracts more clicks because users find it easy to start chatting.
✔ Lower Cost-Per-Lead (CPL)
Since more people respond, the cost per lead becomes cheaper.
✔ Increase in Conversion Rate
Messaging leads convert more because they are already engaged.
✔ Faster Response and Follow-Up
Businesses can reply instantly via mobile.
✔ Improves Customer Satisfaction
Direct messaging makes customers feel valued.
✔ Helps Capture Warm Leads Instantly
Especially beneficial for:
- Home repair services
- Local businesses
- Travel agencies
- Real estate
- Education consulting
- Medical services
- Freelancers & service providers
Is WhatsApp Asset Better Than Call Ads? Absolutely Yes.
Here’s a clean comparison:
| Feature | Call Ads | WhatsApp New Asset |
|---|---|---|
| User Preference | Moderate | Very High |
| Lead Quality | Medium | High |
| Missed Leads | Very Common | Rare |
| 24/7 Lead Collection | No | Yes |
| Saves Chat History | No | Yes |
| Proof of Conversation | No | Yes |
| Easy Follow-Up | Hard | Very Easy |
WhatsApp Asset clearly delivers more results, more leads, and more conversions.
Why Businesses Should Start Using WhatsApp Asset Today
- It is new and less competitive
- Higher user engagement
- Works for every industry
- No extra cost to add
- Easy to integrate
- Perfect for service-based leads
- Supports fast conversions
As a top ppc ads services in kolkata provider, using this asset will help your clients grow faster than their competitors.
Final Thoughts
The WhatsApp New Google Ads Asset is one of the most powerful additions for modern lead generation. It improves communication, boosts conversion, reduces cost per lead, and helps businesses capture more high-quality leads effortlessly.
If you are a business owner looking to implement this strategy, working with an expert ppc freelancer in kolkata like Manik Paik can help you generate the maximum number of leads with optimized Google Ads campaigns.
